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Diminishing Marginal Utility a reason for the downward sloping demand curve

Supply and Demand - slide 19 - on PowerPoint there is plenty of animation that is not shown here.

This summarizes the 3 reasons for the downward sloping demand curve. The first one is the “law of diminishing marginal utility”, which means that as we consume an item we will keep consuming more of it unless the price is lowered.

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